24 October, 2007

The Luxury Cars Women Want

In the ongoing debate regarding the differences between the sexes, here is something to think about: The luxury car with the highest male ownership is the high-performance Audi RS4 (NSU). The car with the highest female ownership is the Volvo S40.

The RS4 has a starting price of $66,910 and can zoom from 0 to 62 mph (that's 100 kilometers per hour) in 4.8 seconds. The S40 has a sticker price of around $24,000. It doesn't really matter how fast it can go from 0 to 60. What does matter is that it aced the Insurance Institute for Highway Safety's frontal crash test.

It does not take a psychologist to conclude that men are more likely to buy cars with their heart and women with their head. At least that seems to be indicated by the results of J.D. Power & Associates' Power Information Network's most recent survey of the cars with the highest percentage of female ownership. Not surprisingly, there wasn't a sports car to be found in the top 10. Instead, there were sensible, entry-level cars and small SUVs that emphasized safety, quality, reliability, and value. Read on >>

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