29 September, 2007

Apply for the Red Fruit Farm


Girls, if you're looking for a new job, there's an open position as Managing Director at the Red Fruit Farm, a new branded entertainment website and competition launched in The Netherlands (but everything is in English) to promote the drink Coebergh.
Yes, it's a sexy (and rather sexist) campaign but it's a very good example of how far we are now with branded entertainment. The concept is good, but what's impressive is the work behind the site: the video and all the little tests to take to submit your application show a great attention to details (why don't you send an "e-male"?) and a significant investment in terms of budget in this online marketing project.

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