Vagina Spa Opens In New York

Now comes the first medi spa in Manhattan wholly dedicated to strengthening and grooming a woman's genital area. Phit -- short for pelvic health integrated techniques -- is to open this month on East 58th Street.

Dr. Lauri Romanzi, a gynecologist who performs pelvic reconstruction surgery, said she came up with the idea for the spa one day while walking by an outlet of BriteSmile, the tooth-whitening chain. She liked that the stores cater to people with healthy teeth.

The spa is essentially a gussied-up examination room down the hall from Dr. Romanzi's medical practice. At the spa, the signature treatment will be a $150 gynecological exam -- in which a client contracts her pelvic muscles around Dr. Romanzi's fingers -- to determine by feel whether muscle tone is weak, moderate or strong.

Dr. Romanzi likes to call the vaginal workouts she prescribes "personal training." Clients could also use an in-office electrostimulation machine to improve pelvic muscle tone or buy a device for home use. Dr. Romanzi said that such treatments are intended to improve bladder control; she said pelvic training may also lead to more intense orgasms. [source]