Does Sex Sell? New Study Shows How To Make Women Respond To Sexy Ads
Do sexy images sell products? It depends, says a new study in Journal of Consumer Research. If marketers are determined to use sex in advertising, there may be ways to do it that can attract customers of both sexes.
In today's cluttered advertising space, marketers use increasingly radical images that include nudity and sexual language.
Authors Darren W. Dahl (University of British Columbia, Vancouver), Jaideep Sengupta (Hong Kong University of Science and Technology), and Kathleen D. Vohs (University of Minnesota) followed up on earlier research that has demonstrated that women exhibit negative reactions to explicit sexual content in advertising.
"Our work builds upon existing perspectives in sexual psychology, which argues for stark differences in men's and women's sexual beliefs and motivations. This literature portrays men as having positive attitudes towards casual and recreational sex, whereas women value the emotional intimacy and commitment that can surround the sexual relationship," explain the authors. Read more>>
04 March, 2009
Does sex sell?
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1 comment:
I love seeing beatiful women in adds, sexy poses, looking at ads does influence my view of the product. But I am very into visual art and especially bodies.
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