Wearing red 'boosts attraction'

Women who don a little red dress before going out with a man may find their date more attentive and generous, according to scientists.

The University of Rochester study, published in a psychology journal, supports other evidence linking the colour to attractiveness.

Men said they would spend more money on a woman pictured in red, compared with the same woman wearing a blue shirt.

Experts say that red signals ovulation or attractiveness in other species.

The colour has traditionally been linked with romantic and sexual matters, from red hearts on Valentine's Day, to red-light districts.

The researchers say that their study is clear evidence that the colour red makes men feel more amorous - even if this is only on a subconscious level. Read more >>