13 November, 2008

Smart men are more attractiv

Women looking for both a quick fling and a long-term relationship pick brains over brawn, according to a new study.

Instead of asking women to rate qualities they seek in men, as other studies had done, Mark Prokosch at Elon University in North Carolina, and his team, filmed fifteen college men performing a series of tasks on camera.

The volunteers performed a series of tasks, such as reading news reports, saying why they would be a good date, and explaining what would be the consequences of discovering life on Mars, as well as throwing and catching a Frisbee. Each potential suitor also took a quantitative test of verbal intelligence.

More than 200 women watched a series of these videos before rating each man’s intelligence, attractiveness, creativity and appeal for a short-term or long-term relationship. The team found the smarter the man, the higher his appeal.

Whilst the difference between one-night stands and a long-term relationship may amount to a boozy decision people make each weekend, it does have some evolutionary significance.

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