28 October, 2007

Nobody’s Secret


POOR Miss Lucarelli. Our sixth-grade English teacher became the inadvertent object of our mirth the day we caught her tugging at a corset strap that had strayed from the sleeve of her shirt. More shaming than dandruff, that risqué glimpse of underwear made us giggle till we hurt. Today it would scarcely rate a glance, that sort of exposure having lost its taint back in the day when Madonna was a girl. In fact, if Miss Lucarelli deliberately wore her corset outside her shirt, it would establish her as a paragon of hip, a role model for the throngs of women who buy lingerie for shaping and comfort and, increasingly, for show.

Lingerie items have become “display pieces,” said Stephanie Solomon, the fashion director of Bloomingdale’s. Corsets, slips, panties and camisoles are as extravagant in their design, and as coveted, as Louboutin platforms or a YSL tote.

Lingerie’s cachet as a sexy, emphatically visible component of a woman’s outfit has contributed to rising sales. According to NPD Group, the market research firm, sales of bras, panties, slips, corsets and even old-school relics like garter belts, climbed to $10.6 billion for the 12-month period ending in July, a 10 percent jump over the previous 12 months. Clearly, the category known quaintly as intimate apparel has climbed to the top of women’s shopping lists.

1 comment:

Eve & JW said...

Very good taste on lingerie and photography. ;)