Bloggers in it for sex

Nestled among the media's meditations on the popularity of blogs is a theory that lends new meaning to "cyber sex." According to Simon Dumenco, a prominent U.S. media analyst, people read blogs at least in part because they "want to get laid."

In this week's Media Guy column for Advertising Age magazine, Dumenco contends that knowledge of the hippest, hottest blogs can increase hook-up opportunities and boost sexual attractiveness. He maintains some people are using niche blogs such as Gawker.com and Defamer.com to gain pop cultural insights that make them more socially desirable and ultimately more likely to get lucky.

"It's like how people used to offer or borrow cigarettes, when people smoked more it breaks the ice, gives you a conversational 'in,''' Dumenco said in an interview.

"Blog culture just sort of accelerates and intensifies what's always been the case: Consuming certain sorts of media, certain cultural products, can give you talking points that make you more interesting to other like-minded people who are members of various social interest groups.'' Read on >>